As used by…

    In-Person Dial Testing

    For focus groups & other live research sessions

    As the worldwide developers, sellers and servicers for the Perception Analyzer® dial testing system, we are your go-to resource for any-and-all in-person dial testing needs, including consulting services and system purchases.

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    Online Dial Testing

    FOR ONLINE SURVEYS, VIRTUAL FOCUS GROUPS OR COMMUNITIES

    Using state-of-the-art, online dial testing tools, we deliver the same rich moment-to-moment results that you’ve come to expect from our in-person Perception Analyzer dials, giving you the ability to do online testing on any form of recorded media.

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    Politics & Race-Based Messaging

    visceral reactions reveal a different story

    The intersection of race and politics affects everything from voter turnout to policy making. NYU media, culture and communications researcher, Dr. Charlton McIlwain, has sought to uncover how race-based messages play a role in shaping our views of a candidate by putting dials in the hand of prospective voters to rate political ads and let the results tell the story. His assessment? Implied racial messages aren’t fooling anyone.

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